Post by amirmukaddas on Mar 13, 2024 5:28:23 GMT
What allows a web document to have a good impact on Google SERPs? What are the structural elements (of a site and) of web content to consider to obtain good positioning in the segment of interest? Today we talk about relationships, specificity and volumetry. I live in Portici (NA), but next year I'm finally moving to the countryside, where I make all the videos that I publish every now and then, the ones with the background that seems fake. When I was little, on my street there was a hardware store, a newsagent, a stationery shop, a delicatessen, a fishmonger, a greengrocer and a butcher. As time passed, the hardware store and stationery store closed because the elderly owners passed away and other businesses opened in their place. Several. Over the last 15/20 years I have seen new stores open and close almost every year.
Behind all these failures there is the difficulty of understanding the real needs of potential customers living in my street, or perhaps an overly generic product offering , only apparently useful in satisfying needs, but fundamentally replaceable. Few products in few variations. SEO and the supply/demand market The only way in which small commercial activities can respond to the excessive power expressed by shopping Denmark Telegram Number Data centers is by concentrating their offer as much as possible, making it very specific and at the same time broadening it to all the possible variations for each individual product. To give an example of how this reasoning can be developed on the web, imagine a site that "only" sells all tires for quads (off-road vehicles that are driven like motorcycles but have 4 wheels). Do you know how many types of tires exist and how many different companies produce them? Each quad tire is an entity and for each entity there are attributes such as size, brand, price, image, description, ratings etc.
Now imagine putting together a website which, among all the accessories for quads, sells only tires and which has the absolute richest offer on those (think of the continuous research work behind it) and imagine that this site offers also other content , perhaps in the form of a blog, but not necessarily, in which all the pertinent and relevant topics are developed with respect to the most widespread and discussed problems surrounding these products. entity relations substructure The relationships between entities and topics A product entity, such as a single tire can be related to an article on the same site, discussing what the best quad tires are for riding on wet sand . In this case you can insert one or more related entities (tire) within the substructure of semantic relations that link entities to topics. That is, you can create links from the article that develops the relevant topics with quad riding in the wet to the most relevant products on the same website.
Behind all these failures there is the difficulty of understanding the real needs of potential customers living in my street, or perhaps an overly generic product offering , only apparently useful in satisfying needs, but fundamentally replaceable. Few products in few variations. SEO and the supply/demand market The only way in which small commercial activities can respond to the excessive power expressed by shopping Denmark Telegram Number Data centers is by concentrating their offer as much as possible, making it very specific and at the same time broadening it to all the possible variations for each individual product. To give an example of how this reasoning can be developed on the web, imagine a site that "only" sells all tires for quads (off-road vehicles that are driven like motorcycles but have 4 wheels). Do you know how many types of tires exist and how many different companies produce them? Each quad tire is an entity and for each entity there are attributes such as size, brand, price, image, description, ratings etc.
Now imagine putting together a website which, among all the accessories for quads, sells only tires and which has the absolute richest offer on those (think of the continuous research work behind it) and imagine that this site offers also other content , perhaps in the form of a blog, but not necessarily, in which all the pertinent and relevant topics are developed with respect to the most widespread and discussed problems surrounding these products. entity relations substructure The relationships between entities and topics A product entity, such as a single tire can be related to an article on the same site, discussing what the best quad tires are for riding on wet sand . In this case you can insert one or more related entities (tire) within the substructure of semantic relations that link entities to topics. That is, you can create links from the article that develops the relevant topics with quad riding in the wet to the most relevant products on the same website.